David is a Strategic Advisor in the Profit Enhancement Solutions group, a division of Smith & Gesteland, LLP. He is directly involved in assisting organizations with the implementation of 80/20.
David began his career at Smith & Gesteland, LLP in 2008 working primarily in the manufacturing, distribution, and construction industries. After over six years in public accounting, David worked in corporate finance for a global manufacturer in the consumer goods industry, where he was responsible for profitability analysis, forecasting, budgeting, and month end financial close. In addition, he was responsible for improved margins and sales growth across market channels through cross-functional collaboration with sales, marketing, sourcing, and product management departments. He has returned to Smith & Gesteland, LLP to help clients implement 80/20 and increase profitability.
David attended college at UW-Whitewater where he received his Bachelor’s degree in Accounting and Master’s degree in Professional Accountancy. Born and raised in Madison, Wisconsin, David is a die-hard Badger fan. He currently lives in Middleton with his wife, Erin. In his free time, David enjoys spending time with his family, traveling, and watching and playing sports.